There are no legal barriers that stop retailers from claiming they are selling products at “wholesale” prices.

Costco, Sam’s Club and their competitors often imply that they are selling at “wholesale” prices.

In reality they are retailers, using their huge size to purchase products at lower costs than smaller competitors and then selling those products at lower profit margins than many of their competitors.

These large discounters could be wholesalers if they sold bulk quantities to large purchasers at lower prices than what is offered to the general public. But that is not their primary business model.

True wholesalers do not sell small quantities to the general public. They do sell to several other customer categories :

  1. Resellers
  2. Businesses for their own use.
  3. Professional offices that purchase in bulk.
  4. Public or private institutions for internal use.
Jeff Frank

Jeff Frank

Furniture Consultant

Jeff Frank is a 45 year  furniture industry veteran. He created this blog to provide detailed facts, inside information & advice for furniture shoppers. 




 Shopping for furniture can be complex and frustrating. Salespeople have limited knowledge & experience about the products they sell. If you’re looking for real answers before spending hundreds or thousands of dollars, check out our furniture buyer consulting.


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