Are 50% Off Mattress Sales Real?

by | Sep 19, 2020 | Beds & Mattresses, Furniture Costs, Furniture FAQs, Furniture Sales Tactics | 0 comments

There are always Mattress Sales featuring deep discounts of 50% – 75% or even more.

All of these deep discounts are phony.

There may be some smaller, legitimate, discounts in the 10% – 25% range, but there are no real discounts of 50% or more.

  • Many years ago I was a buyer for a major furniture retailer. Over a 4 year period I purchased over $20 million of mattresses.
  • Every week I ran sales promotions, including mattress sales claiming 50% off or more.
  • Retailers do not lose money on mattresses sold at these deeply discounted prices. The profit margin is about the same as they get for non-discounted mattresses.

Last year I shopped for a mattress for personal use.

I was looking for an innerspring mattress that was 12 – 14″ thick, priced under $1000 and made by a major brand.

  • I looked at approximately 200 different innerspring queen-size mattresses being sold online. Most were from Serta, Sealy and Simmons.
  • Nearly half had discounts of 50% or more. The others had no price reduction at all.

Mattresses have always been tough to compare across brands.

When shopping for my own mattress, I discovered that comparisons within a single brand are now equally difficult.

  • Each individual mattress model has unique specifications. Different models that look identical in photos can have completely different specs.
  • Each major brand offered hundreds of different models.
    • Models offered by an individual retailer were rarely available from their competitors.
    • This eliminated the possibility of comparing prices on identical mattresses across retailers.

    Despite this I was able to identify one universal measurement that enabled me to compare mattresses. Both across brands and within brands.

    I compared the weights of the different mattress models.

    In almost every case the queen-size mattresses selling between $799 – 999 weighed 80 – 100 lbs — regardless of the original “list” price

    • Mattresses at the lower end of my price range weighed 80 lbs – 90 lbs.
    • Mattresses at the top of my price range weighed 90 lbs. – 100 lbs.
    • This included mattresses with “list” prices of $1999 – $3999 that were selling at discounts of 50% – 75% off.

    I subsequently examined several mattresses actually selling in the $1999 – $2999 price range.

    • All of these weighed 110 – 120 lbs.
    • This included mattresses on sale for 50% – 75% off selling with list prices ranging from $3999 – $8999.

    There was absolutely no relationship between the “list” comparison price and the weight of any mattress.

    • Mattresses listed as $3999 values and selling for $999 weighed approximately the same as mattresses selling for $999 with no discount.
    • Mattresses listed at $8,999 values selling for $2999 weighed approximately the same as mattresses selling for $2999 with no discount.
    • Mattresses actually selling for $1999 weighed more than those selling for $999.
    • Mattresses selling for $2999 weighed more than those selling for $1999.

    What are you paying for when you get a mattress selling for $2999 instead of one for $999?

    According to my best estimate:

    • $500 for quality improvements
    • $500 for cosmetic improvements
    • $1000 extra profit

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Jeff Frank

Jeff Frank

Furniture Consultant

Jeff Frank is a 45 year  furniture industry veteran. He created this blog to provide detailed facts, inside information & advice for furniture shoppers. 

 

 

 

 Shopping for furniture can be complex and frustrating. Salespeople have limited knowledge & experience about the products they sell. If you’re looking for real answers before spending hundreds or thousands of dollars, check out our furniture buyer consulting.

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