IKEA furniture is popular with:

Consumers on a limited budget.

• Students or others living in temporary housing. (IKEA can be cheaper than renting furniture.)
• People moving into their first homes.
• Anyone who likes simple, clean modern styling. (Not all IKEA furniture is low priced.)
• People of all income levels who live in older homes with narrow doors or stairways, where “normal” pre-assembled furniture will not fit.

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