IKEA furniture is popular with:
Consumers on a limited budget.
- Students or others living in temporary housing. (IKEA can be cheaper than renting furniture.)
- People moving into their first homes.
- Anyone who likes simple, clean modern styling. (Not all IKEA furniture is low priced.)
- People of all income levels who live in older homes with narrow doors or stairways, where “normal” pre-assembled furniture will not fit.
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