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Why Are Branded Mattresses So Costly?

By Jeff Frank

Branded mattresses come in all price ranges.

Mattress by Kluft

In the U.S. almost all mattresses are branded.

  • Some brands are better known than others and can command higher licensing fees.
  • Some mattress brands are made by multiple manufacturers. In those cases the manufacturers pay a licensing fee for the use of the brand’s name and specifications.

Mattresses manufacturers who sell their own brand online and ship direct to consumers do not pay licensing fees.

  • This gives them a slight cost advantage, but the bigger cost advantage is that they can bypass the retailer markup.

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