I have dealt with both companies.
I have always thought of Bassett as being at the very middle of the quality range for furniture.
Anything not up to Bassett was lower end furniture. Anything that was better quality than Bassett is on the higher end side.
Ethan Allen is on the higher side. (Its prices are also higher.)
Bassett makes huge quantities of identical mass produced products.
Ethan Allen is more oriented towards individual customization and also puts more emphasis into professional interior design assistance for its customers.
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