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Jeff Frank is a 45-year veteran of the furniture industry.

Jeff’s founded Simplicity Sofas, one of the first U.S. Direct to Consumer furniture manufacturers. The company won a nationwide competition for “Most Innovative U.S. Small Business” with a $20,000 Grand Prize.

Jeff holds 7 patents for modular furniture system designs that have generated over $50 million in sales.

His extensive retail experience covered sales, management, store operations, customer service, & purchasing.

As a retail furniture chain buyer for 8 years, Jeff negotiated & purchased over $200 million of furniture from hundreds of furniture manufacturers.

Over the past decade, Jeff has published over 2500 furniture-related articles and reviews, viewed by more than 2 million readers.

Jeff's Insiders Guide to Furniture is an unbiased informational resource, providing detailed quality & value reviews of specific products & brands.

For additional information, see About the Insiders Guide To Furniture.

The Insider's Guide to Furniture
Insider’s Guide to Furniture

All articles & reviews published in this blog are based on the experience & opinions of Jeff Frank, a 45 year furniture industry veteran..

If you feel that any of the information or opinions are outdated, incorrect, or misleading, please notify Jeff for a prompt correction.

PRIVACY POLICY - Last updated November 14, 2024

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at  jeff@insidersguidetofurniture.com.

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