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Jeff Frank is a 45-year veteran of the furniture industry.

Jeff’s founded Simplicity Sofas, one of the first U.S. Direct to Consumer furniture manufacturers. The company won a nationwide competition for “Most Innovative U.S. Small Business” with a $20,000 Grand Prize.

Jeff holds 7 patents for modular furniture system designs that have generated over $50 million in sales.

His extensive retail experience covered sales, management, store operations, customer service, & purchasing.

As a retail furniture chain buyer for 8 years, Jeff negotiated & purchased over $200 million of furniture from hundreds of furniture manufacturers.

Over the past decade, Jeff has published over 2500 furniture-related articles and reviews, viewed by more than 2 million readers.

Jeff's Insiders Guide to Furniture is an unbiased informational resource, providing detailed quality & value reviews of specific products & brands.

For additional information, see About the Insiders Guide To Furniture.

Insider’s Guide to Furniture

All articles & reviews published in this blog are based on the experience & opinions of Jeff Frank, a 45 year furniture industry veteran..

If you feel that any of the information or opinions are outdated, incorrect, or misleading, please notify Jeff for a prompt correction.

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