The Kluft mattress shown above retails for about $30,000.

There is absolutely no doubt that this is a top quality mattress that virtually everyone would find extremely comfortable.

But is it worth the price?

This $30,000 mattress is not ten times better than a $3000 mattress.

A $3000 mattress is not three times better than a $1000 mattress.

There are a lot of excellent $1000 mattresses available that can provide a very comfortable and restful sleep for most individuals.

$3000 mattresses are generally better than $1000 mattresses.

But that extra $2000 you are spending generally breaks down like this:

Quality improvements: $500

Cosmetic improvements: $500

Additional profit: $1000

Jumping up to the $5000 level or the $30,000 level, you get a similar breakdown of additional costs.

Most of the increased price paid for high end mattresses is for cosmetic improvements and increased profits.

As you pay more, there will definitely be quality improvements that increase the comfort of the mattress for most people.

In addition there is a psychological factor – people “feel” that a mattress is more comfortable when they have spent a lot of money for it.

Any mattress that costs $3000 or more should be extremely comfortable for just about everyone and should last a very long time.

A $1000 mattress can “feel” more comfortable to a person who had to “stretch” his (or her) financial resources to make the purchase.

When shopping for a mattress, it is important to be aware that the value of a mattress is its actual selling price, not the “comparable value” price that it was supposedly marked down from.

A mattress that is marked: Manufacturer’s Suggested Retail price $2999 on sale for $999 is a $1000 mattress. It is not a $3000 mattress.

The quality level and specifications of this “deeply discounted” mattress, marked down from $2999, will be similar to other $1000 non-discounted mattresses made by the same company.

A mattress that is marked down from $9999 to $2999 is a $3000 mattress. It is not a $10,000 mattress.

The quality level and specifications of this “deeply discounted” mattress marked down from $9,999 will be similar to other $3000 non-discounted mattresses made by the same company.

For a detailed article about phony mattress marketing tactics check out Are Mattresses Offered at 50% – 75% Off Discounts Really Bargains?

For those of you who are intrigued by the $30,000 Kluft mattress shown above, here is a list of some of the exotic materials and special features that are included:

Natural materials include: Alpaca, Cashmere, Mohair, Horsetails, Joma® Wool, Silk, Organic Prime Cotton felt, Zoned Talalay Latex, Quilted Belgian Damask fabrics.

Expert tailoring by highly skilled (and highly paid) craftspeople using traditional hand stitching, individually inserted hand tufts and a nested hand tied coil system.

The result is an incredibly comfortable mattress that should feel comfortable to just about everyone.

Note – Long ago, I was a mattress buyer for a major furniture retail chain.

Over a 4-year period, I purchased more than $20 million of mattresses.

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Jeff Frank

Jeff Frank

Furniture Consultant

Jeff Frank is a 45 year  furniture industry veteran. He created this blog to provide detailed facts, inside information & advice for furniture shoppers. 

 

 

 

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